A massive challenge for this website was taking a site that has a large amount of information and making the IA (information architecture) more digestible and navigable, as well as, make sure it's responsive and mobile friendly.
I personally enjoy projects like these because this type of challenge involves a lot of researching and auditing of their current platform and then creating an elegant and usable website.
USER SURVEYS & FOCUS GROUPS
(Sitemap and user flows)
Want to know more about this project?
Based on our research, the following archetyeps and personas emerged:
Our research team conducted an exhaustive analysis for the City of Henderson. The team used focus groups, surveys, and competitive analyses to get an idea of who Henderson was and how to use that data to achieve their future business goals.
This information is invaluable for my role. I study all of this data and then make sure it's all captured in user stories and the new website.
Added on-page nav
Redesign and develop a new website for the City of Henderson’s economic website, Henderson Means Business.
This website will focus primarily on current and potential business owners.
Role: UX Designer
Timeline: 6 months
Methods used: Sketch, Photoshop, Illustrator, and InVision
Representing a cross section of the community
During user testing, the main issues that needed to be addressed were 1) informing the users on what type of information was on each page and 2) not having the users feeling lost as they navigated deeper into the site.
The way I addressed those issues was 1) adding in secondary navigation into the hamburger menu and 2) adding on page navigation. Once I tested these changes, it addressed the previous issues brought up in the last round of user testing.
Copyright © Corey Nunez. All rights reserved.
(Available Properties before)
(Henderson in a picture)
City of Henderson
(Available Properties after)
No indication of
secondary nav items
BEFORE & AFTERS
Added secondary nav items and icons
(Old Henderson homepage)
Missing on-page nav
WIREFRAME to REALITY
RESEARCH & DISCOVERY